Wick & Tallow, a luxury candle brand renowned for their high-quality products, approached us with a unique challenge: they required custom branded telescopic tubes to package their exquisite candles. With specific dimensions in mind, they needed a solution that would perfectly accommodate their candle size while reflecting their brand's aesthetic and luxury appeal.
Understanding their requirements, we crafted bespoke telescopic tubes with internal dimensions of H100mm x D85mm, tailored precisely to fit their candles measuring H93mm x D82mm. The telescopic design allowed for easy access to the candles while ensuring a snug fit for secure packaging during transit.
To capture Wick & Tallow's sophisticated brand identity, we opted for a sleek black matt print with a repeat SPOT UV finish for both the inner and outer tubes.
This combination not only enhanced the visual appeal of the packaging but also provided a tactile experience, reinforcing the brand's commitment to quality and attention to detail. The matt finish added a subtle elegance, further elevating the overall presentation of the candles within the tubes.
The result was a packaging solution that seamlessly integrated with Wick & Tallow's branding while effectively protecting and showcasing their candles. The custom telescopic tubes not only met their functional requirements but also exceeded their expectations in terms of aesthetics and craftsmanship.
With our collaboration, Wick & Tallow was able to enhance the perceived value of their products and leave a lasting impression on their customers, reinforcing their position as a leading luxury candle brand in the market.
When we were assined to create luxury tubes for Disney's 50th anniversary, Magellan excelled in the challenge. The final packaging went beyond what was anticipated, brilliantly embodying the wonder of Disney. The result thrilled both Magellan and Disney, as the packaging vividly brought the Disney magic to life in an extraordinary manner.
In this blog, you'll discover the beautfiul features of the Walt Disney Butted Tubes and find inspiration for your own business. Case Study Here!
Large Branding Area - Disney chose to print on both the lid and the body of the tube, providing a more extensive area for branding to capture their audience's attention effectively. This approach was ideal as the tube embodied a significant milestone for them.
Captivating Aesthetic - These tubes were fully printed using CMYK print to achieve a wide range of colors, and a matte lamination finish was applied for a sleek and non-reflective surface. Additionally, the Disney logo on these tubes had been highlighted using metallic ink, giving it a distinct shimmering effect.
Dimensions - Featuring an internal diameter of 80mm and a height of 280mm, these luxury butted tubes were ideal size for the contents, ensuring their protection while presenting them elegantly.
Luxury Elements - During the design phase, Disney aimed to include two distinct designs on each side of the tube. This luxurious strategy enables Disney to convey two separate visual narratives.
Protection - These tubes were designed to fit the contents of Disney's 50th-anniversary merchandise, which includes a delicate glass bottle with twinkling lights. The dimensions of the tubes have been specifically tailored to house these items, thereby providing optimal protection.
Inspired to adopt butted tube packaging into your marketing strategy? Contact us today on + 44 (0)1276 450220 or sales@magellanworld.com
