Luxury Tube Packaging

Wick and Tallow Telescopic

Wick & Tallow, a luxury candle brand renowned for their high-quality products, approached us with a unique challenge: they required custom branded telescopic tubes to package their exquisite candles. With specific dimensions in mind, they needed a solution that would perfectly accommodate their candle size while reflecting their brand's aesthetic and luxury appeal.

Understanding their requirements, we crafted bespoke telescopic tubes with internal dimensions of H100mm x D85mm, tailored precisely to fit their candles measuring H93mm x D82mm. The telescopic design allowed for easy access to the candles while ensuring a snug fit for secure packaging during transit.

Wick and Tallow Telescopic Tubes

Spot UV Printed Tubes

To capture Wick & Tallow's sophisticated brand identity, we opted for a sleek black matt print with a repeat SPOT UV finish for both the inner and outer tubes.

This combination not only enhanced the visual appeal of the packaging but also provided a tactile experience, reinforcing the brand's commitment to quality and attention to detail. The matt finish added a subtle elegance, further elevating the overall presentation of the candles within the tubes.

Telescopic Tubes

The result was a packaging solution that seamlessly integrated with Wick & Tallow's branding while effectively protecting and showcasing their candles. The custom telescopic tubes not only met their functional requirements but also exceeded their expectations in terms of aesthetics and craftsmanship.

With our collaboration, Wick & Tallow was able to enhance the perceived value of their products and leave a lasting impression on their customers, reinforcing their position as a leading luxury candle brand in the market.

Telescopic Tubes

Other Case Studies

Walt Disney

500 custom butted tubes were created by Magellan for Walt Disneys 50th anniversary.

Coral Eyewear

Coral Eyewear wanted eco-friendly packaging, so we made recyclable tubes from brown Kraft paper to reflect their commitment to sustainability.

Speaker Hoyle's

Custom tubes for their bottles, ensuring protection and brand consistency, with careful design and printing techniques adding elegance.

4th January 2024« All News Items

Essential Guide to Tube Branding Options

Introduction

Tube packaging is increasingly favored for its protective qualities and enhanced user experience, making the importance of branding options more significant than ever. These options provide an opportunity to tailor packaging in a way that resonates with your brand's image. Delve into the advantages of each option below to understand how they can contribute to your brand's impact and appeal.

Full CMYK Print:
- High-Quality Visuals: Allows for photo-quality prints and vibrant, full-colour designs that can capture intricate details.
- Versatility in Design: Suitable for a wide range of designs, from simple logos to complex graphics.
- Brand Recognition: Helps in creating eye-catching packaging that stands out on shelves.
Printed Inner Spigot:
- Surprise Element: Provides an unexpected visual treat when the tube is opened, enhancing the unboxing experience.
- Additional Branding Space: Utilizes the inner space for branding or conveying messages.
- Protection: Can offer additional layer of protection to the product inside.
Foil Stamping:
- Premium Look: Gives a luxurious and high-end feel to the packaging.
- Distinct Texture: Adds a tactile element that can make the packaging more engaging.
- Light Reflectivity: Catches light and draws attention, enhancing shelf appeal.
Spot UV:
- Visual Contrast: Creates a striking contrast between matte and glossy finishes.
- Highlighting Key Elements: Useful for emphasizing specific parts of the design, like logos or text.
- Durability: Offers a degree of protection to the printed areas against scratches and wear.
Matt Lamination:
- Sophisticated Finish: Provides a soft, elegant, and modern look.
- Fingerprint Resistance: Reduces smudges and fingerprints, maintaining a clean appearance.
- Texture: Offers a unique tactile experience that can differentiate a product.
Lid Decoration:
- Enhanced Aesthetics: Adds an additional design element, making the packaging more visually appealing.
- Branding Opportunity: Can be used for logo placement or additional messaging.
- Customization: Allows for creative expression and can be tailored to specific themes or promotions.
Metal Caps:
- Durable and Robust: Offers increased protection for the product.
- High-End Appeal: Conveys a sense of quality and luxury.
- Reusable: Encourages reuse, potentially aligning with eco-friendly values.
Kraft Paper:
- Eco-Friendly: Usually recyclable and biodegradable, appealing to environmentally conscious consumers.
- Natural and Organic Look: Conveys a message of simplicity and sustainability.
- Cost-Effective: Often a more affordable packaging option.

Each of these branding options can be used individually or in combination to create a unique packaging solution that aligns with you brand’s identity and marketing goals. The choice depends on the product, target audience and the message you wishes to convey.