Wick & Tallow, a luxury candle brand renowned for their high-quality products, approached us with a unique challenge: they required custom branded telescopic tubes to package their exquisite candles. With specific dimensions in mind, they needed a solution that would perfectly accommodate their candle size while reflecting their brand's aesthetic and luxury appeal.
Understanding their requirements, we crafted bespoke telescopic tubes with internal dimensions of H100mm x D85mm, tailored precisely to fit their candles measuring H93mm x D82mm. The telescopic design allowed for easy access to the candles while ensuring a snug fit for secure packaging during transit.
To capture Wick & Tallow's sophisticated brand identity, we opted for a sleek black matt print with a repeat SPOT UV finish for both the inner and outer tubes.
This combination not only enhanced the visual appeal of the packaging but also provided a tactile experience, reinforcing the brand's commitment to quality and attention to detail. The matt finish added a subtle elegance, further elevating the overall presentation of the candles within the tubes.
The result was a packaging solution that seamlessly integrated with Wick & Tallow's branding while effectively protecting and showcasing their candles. The custom telescopic tubes not only met their functional requirements but also exceeded their expectations in terms of aesthetics and craftsmanship.
With our collaboration, Wick & Tallow was able to enhance the perceived value of their products and leave a lasting impression on their customers, reinforcing their position as a leading luxury candle brand in the market.
In today's competitive marketplace, businesses need to make a lasting impression on their customers. One way to do this is by investing in luxury tube packaging. Not only does this type of packaging protect and preserve products, but it also adds value and enhances the overall customer experience. In this blog, we will discuss the reasons why a business should consider using luxury tube packaging.
1. Enhances Product Presentation:
Luxury tube packaging is an excellent way to showcase the product's uniqueness and luxury status. The packaging itself becomes part of the product and adds value to it. Customers are more likely to purchase a product that is beautifully packaged, and luxury tube packaging can provide just that.
2. Protects Products:
Not only does luxury tube packaging look good, but it also protects the product inside. The packaging is designed to be sturdy and durable, which ensures the product is safe during transport and storage. This is especially important for fragile or expensive products that require extra protection.
3. Creates Brand Awareness:
Luxury tube packaging can be customised to include the business's branding, logo, and other design elements. This creates brand awareness and helps customers remember the product and the company. Additionally, a well-designed tube packaging can be a marketing tool in itself as customers are likely to share pictures of the packaging on social media.
4. Differentiates from Competitors:
In a market where customers have numerous options, businesses need to differentiate themselves from their competitors. Luxury tube packaging is an excellent way to do this, as it creates a sense of exclusivity and premium quality. Customers are more likely to choose a product that stands out from the rest, and luxury tube packaging can help achieve that.
5. Increases Perceived Value:
Luxury tube packaging is associated with high-end products, and customers perceive products packaged in luxury tubes as more valuable. This increases the product's perceived value and can result in a higher price point. Customers are willing to pay more for products that they perceive as luxurious and of high quality.
In conclusion, investing in luxury tube packaging is a wise decision for businesses that want to make a lasting impression on their customers. Not only does it enhance the product presentation, but it also protects the product, creates brand awareness, differentiates from competitors and increases the perceived value of the product. By using luxury tube packaging, businesses can elevate their products and create a memorable experience for their customers.
