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Walt Disney is renowned as a leader in providing wholesome entertainment for families. Their core mission revolves around crafting unforgettable experiences for their fans, fostering local connections, and building trust in their company, brands, and beloved characters.
When tasked with designing luxury tubes for Disney's 50th anniversary celebration, Magellan rose to the occasion. The finished packaging exceeded expectations, perfectly capturing the essence of Disney magic. Both Magellan and Disney were delighted with the outcome, as the cylindrical design brought the Disney experience to life in a truly enchanting way.
500 branded butted tubes were carefully crafted, incorporating rolled ends to prevent paper peeling and elevate their visual appeal. The design consideration not only ensures durability but also adds to the overall aesthetic charm.
These tubes were precisely engineered to accommodate the contents of Disney's 50th-anniversary merchandise, comprising a delicate glass bottle adorned with twinkling lights. The dimensions of the tubes were specifically tailored to snugly house these commemorative items, optimising both protection and presentation.
With an internal diameter measuring 80mm and a height of 280mm, these tubes provide the perfect fit for the contents, maintaining their integrity while showcasing them in an elegant manner. Each detail was thoughtfully considered to offer a seamless experience for recipients of the Disney 50th anniversary merchandise.
The entire tube was adorned with a full CMYK custom print, complemented by a matt lamination for added durability. The logo, rendered in metallic ink, imparted a shimmering effect, evoking the magical essence of Disney.
In crafting the design, we opted for four distinct variations, with two unique designs gracing the top and bottom of the tube. This approach allowed each side to tell a different story, enhancing the overall visual appeal.
Attention to detail was paramount, with every inch of the tube meticulously covered, including the lid and base featuring the iconic Walt Disney logo. This level of precision ensured that the packaging aligned seamlessly with Disney's brand identity and mission.
When we were assined to create luxury tubes for Disney's 50th anniversary, Magellan excelled in the challenge. The final packaging went beyond what was anticipated, brilliantly embodying the wonder of Disney. The result thrilled both Magellan and Disney, as the packaging vividly brought the Disney magic to life in an extraordinary manner.
In this blog, you'll discover the beautfiul features of the Walt Disney Butted Tubes and find inspiration for your own business. Case Study Here!
Large Branding Area - Disney chose to print on both the lid and the body of the tube, providing a more extensive area for branding to capture their audience's attention effectively. This approach was ideal as the tube embodied a significant milestone for them.
Captivating Aesthetic - These tubes were fully printed using CMYK print to achieve a wide range of colors, and a matte lamination finish was applied for a sleek and non-reflective surface. Additionally, the Disney logo on these tubes had been highlighted using metallic ink, giving it a distinct shimmering effect.
Dimensions - Featuring an internal diameter of 80mm and a height of 280mm, these luxury butted tubes were ideal size for the contents, ensuring their protection while presenting them elegantly.
Luxury Elements - During the design phase, Disney aimed to include two distinct designs on each side of the tube. This luxurious strategy enables Disney to convey two separate visual narratives.
Protection - These tubes were designed to fit the contents of Disney's 50th-anniversary merchandise, which includes a delicate glass bottle with twinkling lights. The dimensions of the tubes have been specifically tailored to house these items, thereby providing optimal protection.
Inspired to adopt butted tube packaging into your marketing strategy? Contact us today on + 44 (0)1276 450220 or sales@magellanworld.com