Other Case Studies
![Coral-Eyewear-eco-Butted-Tube](/content/uploaded//Coral-Eyewear-eco-Butted-Tube-900.jpg)
Coral Eyewear
Coral Eyewear wanted eco-friendly packaging, so we made recyclable tubes from brown Kraft paper to reflect their commitment to sustainability.
Walt Disney is renowned as a leader in providing wholesome entertainment for families. Their core mission revolves around crafting unforgettable experiences for their fans, fostering local connections, and building trust in their company, brands, and beloved characters.
When tasked with designing luxury tubes for Disney's 50th anniversary celebration, Magellan rose to the occasion. The finished packaging exceeded expectations, perfectly capturing the essence of Disney magic. Both Magellan and Disney were delighted with the outcome, as the cylindrical design brought the Disney experience to life in a truly enchanting way.
500 branded butted tubes were carefully crafted, incorporating rolled ends to prevent paper peeling and elevate their visual appeal. The design consideration not only ensures durability but also adds to the overall aesthetic charm.
These tubes were precisely engineered to accommodate the contents of Disney's 50th-anniversary merchandise, comprising a delicate glass bottle adorned with twinkling lights. The dimensions of the tubes were specifically tailored to snugly house these commemorative items, optimising both protection and presentation.
With an internal diameter measuring 80mm and a height of 280mm, these tubes provide the perfect fit for the contents, maintaining their integrity while showcasing them in an elegant manner. Each detail was thoughtfully considered to offer a seamless experience for recipients of the Disney 50th anniversary merchandise.
The entire tube was adorned with a full CMYK custom print, complemented by a matt lamination for added durability. The logo, rendered in metallic ink, imparted a shimmering effect, evoking the magical essence of Disney.
In crafting the design, we opted for four distinct variations, with two unique designs gracing the top and bottom of the tube. This approach allowed each side to tell a different story, enhancing the overall visual appeal.
Attention to detail was paramount, with every inch of the tube meticulously covered, including the lid and base featuring the iconic Walt Disney logo. This level of precision ensured that the packaging aligned seamlessly with Disney's brand identity and mission.
In today's competitive marketplace, businesses need to make a lasting impression on their customers. One way to do this is by investing in luxury tube packaging. Not only does this type of packaging protect and preserve products, but it also adds value and enhances the overall customer experience. In this blog, we will discuss the reasons why a business should consider using luxury tube packaging.
1. Enhances Product Presentation:
Luxury tube packaging is an excellent way to showcase the product's uniqueness and luxury status. The packaging itself becomes part of the product and adds value to it. Customers are more likely to purchase a product that is beautifully packaged, and luxury tube packaging can provide just that.
2. Protects Products:
Not only does luxury tube packaging look good, but it also protects the product inside. The packaging is designed to be sturdy and durable, which ensures the product is safe during transport and storage. This is especially important for fragile or expensive products that require extra protection.
3. Creates Brand Awareness:
Luxury tube packaging can be customised to include the business's branding, logo, and other design elements. This creates brand awareness and helps customers remember the product and the company. Additionally, a well-designed tube packaging can be a marketing tool in itself as customers are likely to share pictures of the packaging on social media.
4. Differentiates from Competitors:
In a market where customers have numerous options, businesses need to differentiate themselves from their competitors. Luxury tube packaging is an excellent way to do this, as it creates a sense of exclusivity and premium quality. Customers are more likely to choose a product that stands out from the rest, and luxury tube packaging can help achieve that.
5. Increases Perceived Value:
Luxury tube packaging is associated with high-end products, and customers perceive products packaged in luxury tubes as more valuable. This increases the product's perceived value and can result in a higher price point. Customers are willing to pay more for products that they perceive as luxurious and of high quality.
In conclusion, investing in luxury tube packaging is a wise decision for businesses that want to make a lasting impression on their customers. Not only does it enhance the product presentation, but it also protects the product, creates brand awareness, differentiates from competitors and increases the perceived value of the product. By using luxury tube packaging, businesses can elevate their products and create a memorable experience for their customers.