Luxury Tube Packaging

Planet Superfood

When a leading plant-based product company sought custom packaging solutions, they turned to us for our expertise. With a reputation for quality and innovation, we were eager to assist. The company's commitment to providing GMO-free, additive-free, and nutritionally superior products aligned perfectly with our own values.

Their diverse range of offerings, including protein bars and snacks, demanded packaging that not only reflected their brand identity but also upheld the same high standards of quality and sustainability.

Planet Superfood

Printed Butted Tubes

Our collaboration began with a thorough understanding of the company's unique requirements. They needed custom branded tubes to house their products securely and attractively. With internal dimensions of H194mm x D102mm, each tube was carefully crafted to ensure a perfect fit for their items. The tubes featured butted construction with rolled ends, guaranteeing structural integrity during handling and transport.

To accommodate their varied product range and branding needs, we produced seven different artwork files, each with a quantity of 2000. Utilising full CMYK printing with a matt laminate finish, we ensured vibrant, high-quality printing that showcased the company's branding with sophistication and clarity.

The End Result

As the project progressed, our focus remained on delivering exceptional results while upholding our client's standards for quality and sustainability. The use of advanced production technologies enabled us to meet their specifications efficiently and consistently. Despite the large volume of tubes required, our team upheld a rigorous approach to ensure that each tube met the company's exacting standards.

With our commitment to excellence and their dedication to providing wholesome, environmentally conscious products, this collaboration exemplifies the power of partnership in promoting a healthier, more sustainable future.

The End Result

Other Case Studies

Legology

Legology and Magellan produced small and large custom tubes for Legology's new Christmas range.

RNLI Lifeboats

Custom donation tubes from us, reinforced with durable white cardboard, a coin slot, protective foam for items like t-shirts and keyrings, aligning with RNLI's environmental goals through reuse for charity donations.

Speaker Hoyle's

Custom tubes for their bottles, ensuring protection and brand consistency, with careful design and printing techniques adding elegance.

9th May 2023« All News Items

Boosting Your Product's Appeal: Harnessing the Power of Butted Tube Packaging for Effective Marketing

Introduction: In today's competitive market, effective packaging plays a vital role in attracting and engaging consumers. Among the innovative packaging solutions available, butted tube packaging has emerged as a powerful tool for product marketing. Its unique design, functionality, and customization options offer businesses an opportunity to showcase their products in a visually appealing and impactful manner. In this blog, we will explore how butted tube packaging can be effectively utilized to market your product and captivate the attention of your target audience.

1. Emphasize Visual Appeal: One of the primary advantages of butted tube packaging is its ability to showcase your product's visual elements effectively. By utilizing clear or transparent materials, you can offer customers a sneak peek into your product, instantly piquing their curiosity. Highlighting vibrant colors, intricate designs, or unique textures can create a strong visual impact, making your product stand out on the shelves and capturing consumers' attention.

2. Tell Your Brand's Story: Packaging is an excellent opportunity to convey your brand's story and values. With butted tube packaging, you have a larger canvas to communicate your brand message effectively. Utilize the tube's surface to print engaging narratives, taglines, or brand-related imagery that reflects your company's ethos. By incorporating a compelling story, you can establish an emotional connection with your target audience and differentiate your product from competitors.

3. Enhance Product Information: Butted tube packaging offers ample space for including essential product information. Utilize this space to provide concise and compelling details about your product's features, benefits, and usage instructions. Be sure to highlight the key selling points that make your product unique and better than alternatives in the market. By presenting clear and concise information, you empower consumers to make informed purchase decisions, instilling confidence in your brand.

4. Engage with Interactive Elements: Make your packaging interactive to enhance consumer engagement. Butted tube packaging can be designed with perforations, pull-out tabs, or hidden compartments that encourage customers to explore and interact with the packaging. Adding QR codes, augmented reality (AR) elements, or unique games can further enhance the interactive experience, allowing consumers to connect with your brand beyond the initial purchase.

5. Prioritize Sustainability: In today's eco-conscious world, sustainable packaging practices are essential for responsible brand positioning. Butted tube packaging can be manufactured using recyclable or biodegradable materials, minimizing environmental impact. Emphasize your commitment to sustainability by including eco-friendly certifications or symbols on your packaging. By aligning your brand with environmental consciousness, you appeal to socially responsible consumers and differentiate yourself from less eco-friendly competitors.

6. Utilize Customization: Butted tube packaging offers endless customization possibilities. Tailor your packaging to align with specific campaigns, seasons, or promotional events. Implementing limited edition designs, personalized messages, or co-branding opportunities can create a sense of exclusivity and urgency among consumers, driving sales and fostering brand loyalty. Personalization can also be achieved through unique shapes, sizes, or finishes, making your product instantly recognizable.

Conclusion: Butted tube packaging provides a powerful platform to effectively market your product. By prioritizing visual appeal, storytelling, product information, interactivity, sustainability, and customization, you can create a packaging solution that resonates with your target audience and elevates your brand's image. Remember, packaging is more than just a protective casing; it's a valuable marketing tool that can help you make a lasting impression on consumers and increase your product's desirability in the competitive marketplace. Embrace the potential of butted tube packaging, and watch your product soar to new heights of success.