Luxury Tube Packaging

Maison Macolat Butted Tube

Maison Macolat boasts a storied legacy spanning multiple generations, dedicated to sourcing the world's most exquisite Macadamia Nuts from South Africa and transforming them into decadent Belgian Chocolate. Furthermore, they have made significant contributions to the communities they operate in by establishing top-notch education centers at accessible prices.

When Maison Macolat approached Magellan, they sought to enhance their product presentation with luxurious tube packaging. This collaboration aimed to elevate the experience of indulging in their premium treats, while also showcasing the company's commitment to quality and elegance.

Maison Macolat Butted Tube

Printed Butted Tubes

Maison Macolat's cardboard tube packaging served as a versatile vessel, seamlessly accommodating an array of products ranging from their decadent chocolate creations to refreshing beverages and elegant gift sets. Despite the diversity in contents, each tube maintained a consistent, sleek design, elevating the presentation with an unmistakable aura of luxury and refinement.

The packaging was carefully designed to reflect Maison Macolat's brand identity. Every detail, from the materials to the logos, was chosen to create an elegant and exclusive look. The colour scheme was also selected to match the brand's image and marketing materials, providing consumers with a cohesive and impactful experience.

Customisation

The butted cardboard tubes were adorned with a full CMYK custom print, enhancing their visual appeal. The addition of a matt lamination finish added a subtle touch of sophistication. To further elevate the luxury packaging, roll ends were utilised to create a more eye-catching design.

A special detail was the incorporation of gold foiling onto the lid at the back of the tube, imparting a sense of prestige and elegance.

The internal dimensions of the tubes were 290mm in height and 76mm in diameter, providing ample space for the packaged contents.

Customisation

Other Case Studies

Balsa

Custom-printed tubes with grease-proof lining and strong build for their Balsa Balls, ensuring safety; with CMYK colours and matte lamination on black.

Chiltern Firehouse

Custom tubes reflecting its charm and elegance, with CMYK print on uncoated paper, a red tassel, and blind embossing for luxury

Gordon Watkins

Carefully designed tubes with vibrant prints and a sleek finish that reflect the brand, ensuring safety, enhancing the customer experience, and promoting well-being.

4th January 2024« All News Items

Essential Guide to Tube Branding Options

Introduction

Tube packaging is increasingly favored for its protective qualities and enhanced user experience, making the importance of branding options more significant than ever. These options provide an opportunity to tailor packaging in a way that resonates with your brand's image. Delve into the advantages of each option below to understand how they can contribute to your brand's impact and appeal.

Full CMYK Print:
- High-Quality Visuals: Allows for photo-quality prints and vibrant, full-colour designs that can capture intricate details.
- Versatility in Design: Suitable for a wide range of designs, from simple logos to complex graphics.
- Brand Recognition: Helps in creating eye-catching packaging that stands out on shelves.
Printed Inner Spigot:
- Surprise Element: Provides an unexpected visual treat when the tube is opened, enhancing the unboxing experience.
- Additional Branding Space: Utilizes the inner space for branding or conveying messages.
- Protection: Can offer additional layer of protection to the product inside.
Foil Stamping:
- Premium Look: Gives a luxurious and high-end feel to the packaging.
- Distinct Texture: Adds a tactile element that can make the packaging more engaging.
- Light Reflectivity: Catches light and draws attention, enhancing shelf appeal.
Spot UV:
- Visual Contrast: Creates a striking contrast between matte and glossy finishes.
- Highlighting Key Elements: Useful for emphasizing specific parts of the design, like logos or text.
- Durability: Offers a degree of protection to the printed areas against scratches and wear.
Matt Lamination:
- Sophisticated Finish: Provides a soft, elegant, and modern look.
- Fingerprint Resistance: Reduces smudges and fingerprints, maintaining a clean appearance.
- Texture: Offers a unique tactile experience that can differentiate a product.
Lid Decoration:
- Enhanced Aesthetics: Adds an additional design element, making the packaging more visually appealing.
- Branding Opportunity: Can be used for logo placement or additional messaging.
- Customization: Allows for creative expression and can be tailored to specific themes or promotions.
Metal Caps:
- Durable and Robust: Offers increased protection for the product.
- High-End Appeal: Conveys a sense of quality and luxury.
- Reusable: Encourages reuse, potentially aligning with eco-friendly values.
Kraft Paper:
- Eco-Friendly: Usually recyclable and biodegradable, appealing to environmentally conscious consumers.
- Natural and Organic Look: Conveys a message of simplicity and sustainability.
- Cost-Effective: Often a more affordable packaging option.

Each of these branding options can be used individually or in combination to create a unique packaging solution that aligns with you brand’s identity and marketing goals. The choice depends on the product, target audience and the message you wishes to convey.