Luxury Tube Packaging

Maison Macolat Butted Tube

Maison Macolat boasts a storied legacy spanning multiple generations, dedicated to sourcing the world's most exquisite Macadamia Nuts from South Africa and transforming them into decadent Belgian Chocolate. Furthermore, they have made significant contributions to the communities they operate in by establishing top-notch education centers at accessible prices.

When Maison Macolat approached Magellan, they sought to enhance their product presentation with luxurious tube packaging. This collaboration aimed to elevate the experience of indulging in their premium treats, while also showcasing the company's commitment to quality and elegance.

Maison Macolat Butted Tube

Printed Butted Tubes

Maison Macolat's cardboard tube packaging served as a versatile vessel, seamlessly accommodating an array of products ranging from their decadent chocolate creations to refreshing beverages and elegant gift sets. Despite the diversity in contents, each tube maintained a consistent, sleek design, elevating the presentation with an unmistakable aura of luxury and refinement.

The packaging was carefully designed to reflect Maison Macolat's brand identity. Every detail, from the materials to the logos, was chosen to create an elegant and exclusive look. The colour scheme was also selected to match the brand's image and marketing materials, providing consumers with a cohesive and impactful experience.

Customisation

The butted cardboard tubes were adorned with a full CMYK custom print, enhancing their visual appeal. The addition of a matt lamination finish added a subtle touch of sophistication. To further elevate the luxury packaging, roll ends were utilised to create a more eye-catching design.

A special detail was the incorporation of gold foiling onto the lid at the back of the tube, imparting a sense of prestige and elegance.

The internal dimensions of the tubes were 290mm in height and 76mm in diameter, providing ample space for the packaged contents.

Customisation

Other Case Studies

Balsa

Custom-printed tubes with grease-proof lining and strong build for their Balsa Balls, ensuring safety; with CMYK colours and matte lamination on black.

Chiltern Firehouse

Custom tubes reflecting its charm and elegance, with CMYK print on uncoated paper, a red tassel, and blind embossing for luxury

Gordon Watkins

Carefully designed tubes with vibrant prints and a sleek finish that reflect the brand, ensuring safety, enhancing the customer experience, and promoting well-being.

4th May 2023« All News Items

5 Reasons Why Your Business Needs Luxury Tube Packaging

balsa-luxury-tube-packaging

In today's competitive marketplace, businesses need to make a lasting impression on their customers. One way to do this is by investing in luxury tube packaging. Not only does this type of packaging protect and preserve products, but it also adds value and enhances the overall customer experience. In this blog, we will discuss the reasons why a business should consider using luxury tube packaging.

1. Enhances Product Presentation:

Luxury tube packaging is an excellent way to showcase the product's uniqueness and luxury status. The packaging itself becomes part of the product and adds value to it. Customers are more likely to purchase a product that is beautifully packaged, and luxury tube packaging can provide just that.

2. Protects Products:

Not only does luxury tube packaging look good, but it also protects the product inside. The packaging is designed to be sturdy and durable, which ensures the product is safe during transport and storage. This is especially important for fragile or expensive products that require extra protection.

3. Creates Brand Awareness:

Luxury tube packaging can be customised to include the business's branding, logo, and other design elements. This creates brand awareness and helps customers remember the product and the company. Additionally, a well-designed tube packaging can be a marketing tool in itself as customers are likely to share pictures of the packaging on social media.

4. Differentiates from Competitors:

In a market where customers have numerous options, businesses need to differentiate themselves from their competitors. Luxury tube packaging is an excellent way to do this, as it creates a sense of exclusivity and premium quality. Customers are more likely to choose a product that stands out from the rest, and luxury tube packaging can help achieve that.

5. Increases Perceived Value:

Luxury tube packaging is associated with high-end products, and customers perceive products packaged in luxury tubes as more valuable. This increases the product's perceived value and can result in a higher price point. Customers are willing to pay more for products that they perceive as luxurious and of high quality.

In conclusion, investing in luxury tube packaging is a wise decision for businesses that want to make a lasting impression on their customers. Not only does it enhance the product presentation, but it also protects the product, creates brand awareness, differentiates from competitors and increases the perceived value of the product. By using luxury tube packaging, businesses can elevate their products and create a memorable experience for their customers.