Other Case Studies
Legology, founded by Kate Shapland, arose from her transition from beauty journalism to entrepreneurship. Recognising a market gap, she aimed to offer a positive leg care experience, addressing issues like cellulite and fluid retention. Thrilled by the opportunity to collaborate with Legology, we set out to design two outstanding tubes for their Christmas box sets.
Our focus on sustainability led us to choose recyclable materials, aligning with Legology's eco-conscious values. The result was a success, with luxurious tube designs enhancing the appeal of the holiday gift sets.
The TWI-LITE tubes were specially crafted smaller branded tubes, featuring internal dimensions of 120mm in height and 45mm in diameter. These tubes were designed to hold a selection of Legology's premium creams, perfect for achieving those flawless "red carpet legs."
To complement the luxurious contents, we opted for cardboard tube packaging with full CMYK printing and a matt lamination finish. To add an extra touch of elegance and festive flair, we incorporated gold foil detailing and affixed a ribbon bow decoration in a lush green hue, measuring 297 and 25/30mm in size respectively.
The combination of high-quality materials, intricate design elements, and attention to detail truly elevated the presentation of the Legology products, enhancing the overall experience for the recipient.
The WONDER-LITE tubes, custom-branded and larger in size, featured dimensions of 220mm in height and 110mm in diameter. These tubes boasted full CMYK custom printing with matte lamination and intricate gold foil detailing, elevating their aesthetic appeal. Adorned with a charming green bow decoration on the lid, the tubes housed three varieties of body creams along with polishing pads.
The marketing campaign for these tubes was highly successful, capitalising on the luxurious packaging and emphasizing the opulent gold accents. The attention to detail and focus on quality packaging contributed to the overall appeal of the product, resonating well with consumers seeking a premium skincare experience.
When we were assined to create luxury tubes for Disney's 50th anniversary, Magellan excelled in the challenge. The final packaging went beyond what was anticipated, brilliantly embodying the wonder of Disney. The result thrilled both Magellan and Disney, as the packaging vividly brought the Disney magic to life in an extraordinary manner.
In this blog, you'll discover the beautfiul features of the Walt Disney Butted Tubes and find inspiration for your own business. Case Study Here!
Large Branding Area - Disney chose to print on both the lid and the body of the tube, providing a more extensive area for branding to capture their audience's attention effectively. This approach was ideal as the tube embodied a significant milestone for them.
Captivating Aesthetic - These tubes were fully printed using CMYK print to achieve a wide range of colors, and a matte lamination finish was applied for a sleek and non-reflective surface. Additionally, the Disney logo on these tubes had been highlighted using metallic ink, giving it a distinct shimmering effect.
Dimensions - Featuring an internal diameter of 80mm and a height of 280mm, these luxury butted tubes were ideal size for the contents, ensuring their protection while presenting them elegantly.
Luxury Elements - During the design phase, Disney aimed to include two distinct designs on each side of the tube. This luxurious strategy enables Disney to convey two separate visual narratives.
Protection - These tubes were designed to fit the contents of Disney's 50th-anniversary merchandise, which includes a delicate glass bottle with twinkling lights. The dimensions of the tubes have been specifically tailored to house these items, thereby providing optimal protection.
Inspired to adopt butted tube packaging into your marketing strategy? Contact us today on + 44 (0)1276 450220 or sales@magellanworld.com