Other Case Studies
Legology, founded by Kate Shapland, arose from her transition from beauty journalism to entrepreneurship. Recognising a market gap, she aimed to offer a positive leg care experience, addressing issues like cellulite and fluid retention. Thrilled by the opportunity to collaborate with Legology, we set out to design two outstanding tubes for their Christmas box sets.
Our focus on sustainability led us to choose recyclable materials, aligning with Legology's eco-conscious values. The result was a success, with luxurious tube designs enhancing the appeal of the holiday gift sets.
The TWI-LITE tubes were specially crafted smaller branded tubes, featuring internal dimensions of 120mm in height and 45mm in diameter. These tubes were designed to hold a selection of Legology's premium creams, perfect for achieving those flawless "red carpet legs."
To complement the luxurious contents, we opted for cardboard tube packaging with full CMYK printing and a matt lamination finish. To add an extra touch of elegance and festive flair, we incorporated gold foil detailing and affixed a ribbon bow decoration in a lush green hue, measuring 297 and 25/30mm in size respectively.
The combination of high-quality materials, intricate design elements, and attention to detail truly elevated the presentation of the Legology products, enhancing the overall experience for the recipient.
The WONDER-LITE tubes, custom-branded and larger in size, featured dimensions of 220mm in height and 110mm in diameter. These tubes boasted full CMYK custom printing with matte lamination and intricate gold foil detailing, elevating their aesthetic appeal. Adorned with a charming green bow decoration on the lid, the tubes housed three varieties of body creams along with polishing pads.
The marketing campaign for these tubes was highly successful, capitalising on the luxurious packaging and emphasizing the opulent gold accents. The attention to detail and focus on quality packaging contributed to the overall appeal of the product, resonating well with consumers seeking a premium skincare experience.
Introduction
Tube packaging is increasingly favored for its protective qualities and enhanced user experience, making the importance of branding options more significant than ever. These options provide an opportunity to tailor packaging in a way that resonates with your brand's image. Delve into the advantages of each option below to understand how they can contribute to your brand's impact and appeal.
Full CMYK Print:
Printed Inner Spigot:
Foil Stamping:
Spot UV:
Matt Lamination:
Lid Decoration:
Metal Caps:
Kraft Paper:
Each of these branding options can be used individually or in combination to create a unique packaging solution that aligns with you brand’s identity and marketing goals. The choice depends on the product, target audience and the message you wishes to convey.