Other Case Studies
Legology, founded by Kate Shapland, arose from her transition from beauty journalism to entrepreneurship. Recognising a market gap, she aimed to offer a positive leg care experience, addressing issues like cellulite and fluid retention. Thrilled by the opportunity to collaborate with Legology, we set out to design two outstanding tubes for their Christmas box sets.
Our focus on sustainability led us to choose recyclable materials, aligning with Legology's eco-conscious values. The result was a success, with luxurious tube designs enhancing the appeal of the holiday gift sets.
The TWI-LITE tubes were specially crafted smaller branded tubes, featuring internal dimensions of 120mm in height and 45mm in diameter. These tubes were designed to hold a selection of Legology's premium creams, perfect for achieving those flawless "red carpet legs."
To complement the luxurious contents, we opted for cardboard tube packaging with full CMYK printing and a matt lamination finish. To add an extra touch of elegance and festive flair, we incorporated gold foil detailing and affixed a ribbon bow decoration in a lush green hue, measuring 297 and 25/30mm in size respectively.
The combination of high-quality materials, intricate design elements, and attention to detail truly elevated the presentation of the Legology products, enhancing the overall experience for the recipient.
The WONDER-LITE tubes, custom-branded and larger in size, featured dimensions of 220mm in height and 110mm in diameter. These tubes boasted full CMYK custom printing with matte lamination and intricate gold foil detailing, elevating their aesthetic appeal. Adorned with a charming green bow decoration on the lid, the tubes housed three varieties of body creams along with polishing pads.
The marketing campaign for these tubes was highly successful, capitalising on the luxurious packaging and emphasizing the opulent gold accents. The attention to detail and focus on quality packaging contributed to the overall appeal of the product, resonating well with consumers seeking a premium skincare experience.
Introduction
In today's competitive business landscape, packaging plays a crucial role in brand identity and customer perception. Custom luxury tube packaging offers a unique and elegant solution for a wide range of industries, providing not only protection but also an opportunity to make a lasting impression on consumers. In this blog, we will explore the versatility of custom luxury tube packaging and how it can be effectively used across various industries, including alcohol & drinks, candles, confectionery, cosmetics, eco-friendly products, and specialty items.
1. Alcohol & Drinks
Custom luxury tube packaging is a perfect fit for the alcohol and beverage industry. Whether it's wine, spirits, or craft beer, high-quality tube packaging enhances the product's visual appeal. Here's why:
2. Candles
Candle manufacturers understand the importance of aesthetics and mood-setting. Custom luxury tube packaging complements the serene and decorative nature of candles:
3. Confectionery
For confectionery businesses, the appeal lies not just in the taste but also in the presentation. Custom luxury tube packaging adds an element of luxury to sweet treats:
4. Cosmetics
In the beauty and cosmetics industry, packaging is an extension of the product itself. Custom luxury tube packaging is a preferred choice for various cosmetic products:
5. Eco-Friendly Products
Sustainability is a growing concern for both consumers and businesses. Luxury tube packaging can be adapted to meet eco-friendly criteria, making it suitable for sustainable and eco-conscious products:
6. Specialty Items
Finally, custom luxury tube packaging is not limited to these industries alone. It's a versatile choice for any product that requires a touch of elegance and distinction. From high-end fashion accessories to artisanal crafts, the possibilities are endless.
Conclusion
Custom luxury tube packaging offers a versatile and visually appealing solution for a wide range of industries. Whether you're selling alcohol, candles, confectionery, cosmetics, eco-friendly products, or specialty items, the right packaging can elevate your brand and captivate your customers. Consider investing in custom luxury tube packaging to not only protect your products but also to leave a lasting impression and set your brand apart in a competitive market.