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Legology-logo-case-study-magellan-tubes

Legology Cosmetic Tubes

Legology, founded by Kate Shapland, arose from her transition from beauty journalism to entrepreneurship. Recognising a market gap, she aimed to offer a positive leg care experience, addressing issues like cellulite and fluid retention. Thrilled by the opportunity to collaborate with Legology, we set out to design two outstanding tubes for their Christmas box sets.

Our focus on sustainability led us to choose recyclable materials, aligning with Legology's eco-conscious values. The result was a success, with luxurious tube designs enhancing the appeal of the holiday gift sets.

Legology Cosmetic Tubes

Small Custom Printed Tubes

The TWI-LITE tubes were specially crafted smaller branded tubes, featuring internal dimensions of 120mm in height and 45mm in diameter. These tubes were designed to hold a selection of Legology's premium creams, perfect for achieving those flawless "red carpet legs."

To complement the luxurious contents, we opted for cardboard tube packaging with full CMYK printing and a matt lamination finish. To add an extra touch of elegance and festive flair, we incorporated gold foil detailing and affixed a ribbon bow decoration in a lush green hue, measuring 297 and 25/30mm in size respectively.

The combination of high-quality materials, intricate design elements, and attention to detail truly elevated the presentation of the Legology products, enhancing the overall experience for the recipient.

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Small Custom Printed Tubes
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Large Custom Printed Tubes

The WONDER-LITE tubes, custom-branded and larger in size, featured dimensions of 220mm in height and 110mm in diameter. These tubes boasted full CMYK custom printing with matte lamination and intricate gold foil detailing, elevating their aesthetic appeal. Adorned with a charming green bow decoration on the lid, the tubes housed three varieties of body creams along with polishing pads.

The marketing campaign for these tubes was highly successful, capitalising on the luxurious packaging and emphasizing the opulent gold accents. The attention to detail and focus on quality packaging contributed to the overall appeal of the product, resonating well with consumers seeking a premium skincare experience.

Large custom Printed tubes

Other Case Studies

 

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Wick and Tallow


Wick & Tallow, a luxury candle brand, relied on us to craft custom telescopic tubes for their premium candles, with a sleek black matte print and SPOT UV finish, elevating their product presentation and establishing them as a top-tier luxury brand.
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Walt Disney


500 custom butted tubes were created by Magellan for Walt Disneys 50th anniversary.
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Sophie Tea Art


We designed single tubes with holographic logos and stamped metal lids to package Sophie Tea Art's stunning artworks for global shipping, ensuring they arrive safely and stylishly to customers worldwide.


11th October 2023« All News Items

Unwrapping the Advantages: Butted Tubes Packaging Solutions

                                                                       

Butted tubes have emerged as a favored choice in tube packaging, primarily because of their versatility in customization to align perfectly with your business and product needs. Let's explore some of the advantages that opting for butted tubes can bring to your business.

 

1. Strength and Durability: Butted tubes are designed to be strong and sturdy, providing excellent protection for the contents inside. They are less likely to bend, crush, or break compared to other types of packaging materials.

2. Lightweight: Despite their strength, butted tubes are lightweight, which can help reduce shipping costs. Lighter packaging materials mean lower shipping fees, making them cost-effective for your business.

3. Customizable: Butted tubes can be easily customized to fit the specific dimensions of the product being packaged. This reduces the amount of excess material used, minimizing waste and further lowering costs.

4. Brand Image: Using high-quality, customized butted tube packaging can enhance your company's brand image by showing a commitment to quality and protecting the customer's investment.

5. Professional Presentation: Butted tubes offer a clean and professional presentation for items like posters and documents, ensuring they arrive in pristine condition.

6. Environmentally Friendly: Many butted tube packaging materials are made from recyclable or biodegradable materials. This makes them an eco-friendly choice, aligning with sustainability goals and reducing environmental impact.

7. Differentiation: In competitive markets, unique and high-quality packaging can help products stand out. Butted tube packaging can be a differentiating factor, attracting customers and setting products apart from competitors.

Conclusion:

Introducing your latest products in butted tube packaging offers numerous advantages for your business. More than just functional, it instills a sense of anticipation in recipients. When you tailor the tube's design to your brand, it injects a touch of luxury into your products and strategically boosts brand awareness.

 

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