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Legology-logo-case-study-magellan-tubes

Legology Cosmetic Tubes

Legology, founded by Kate Shapland, arose from her transition from beauty journalism to entrepreneurship. Recognising a market gap, she aimed to offer a positive leg care experience, addressing issues like cellulite and fluid retention. Thrilled by the opportunity to collaborate with Legology, we set out to design two outstanding tubes for their Christmas box sets.

Our focus on sustainability led us to choose recyclable materials, aligning with Legology's eco-conscious values. The result was a success, with luxurious tube designs enhancing the appeal of the holiday gift sets.

Legology Cosmetic Tubes

Small Custom Printed Tubes

The TWI-LITE tubes were specially crafted smaller branded tubes, featuring internal dimensions of 120mm in height and 45mm in diameter. These tubes were designed to hold a selection of Legology's premium creams, perfect for achieving those flawless "red carpet legs."

To complement the luxurious contents, we opted for cardboard tube packaging with full CMYK printing and a matt lamination finish. To add an extra touch of elegance and festive flair, we incorporated gold foil detailing and affixed a ribbon bow decoration in a lush green hue, measuring 297 and 25/30mm in size respectively.

The combination of high-quality materials, intricate design elements, and attention to detail truly elevated the presentation of the Legology products, enhancing the overall experience for the recipient.

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Small Custom Printed Tubes
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Large Custom Printed Tubes

The WONDER-LITE tubes, custom-branded and larger in size, featured dimensions of 220mm in height and 110mm in diameter. These tubes boasted full CMYK custom printing with matte lamination and intricate gold foil detailing, elevating their aesthetic appeal. Adorned with a charming green bow decoration on the lid, the tubes housed three varieties of body creams along with polishing pads.

The marketing campaign for these tubes was highly successful, capitalising on the luxurious packaging and emphasizing the opulent gold accents. The attention to detail and focus on quality packaging contributed to the overall appeal of the product, resonating well with consumers seeking a premium skincare experience.

Large custom Printed tubes

Other Case Studies

 

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Wick and Tallow


Wick & Tallow, a luxury candle brand, relied on us to craft custom telescopic tubes for their premium candles, with a sleek black matte print and SPOT UV finish, elevating their product presentation and establishing them as a top-tier luxury brand.
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Walt Disney


500 custom butted tubes were created by Magellan for Walt Disneys 50th anniversary.
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Sophie Tea Art


We designed single tubes with holographic logos and stamped metal lids to package Sophie Tea Art's stunning artworks for global shipping, ensuring they arrive safely and stylishly to customers worldwide.


4th May 2023« All News Items

5 Reasons Why Your Business Needs Luxury Tube Packaging

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In today's competitive marketplace, businesses need to make a lasting impression on their customers. One way to do this is by investing in luxury tube packaging. Not only does this type of packaging protect and preserve products, but it also adds value and enhances the overall customer experience. In this blog, we will discuss the reasons why a business should consider using luxury tube packaging.

 

1. Enhances Product Presentation:

Luxury tube packaging is an excellent way to showcase the product's uniqueness and luxury status. The packaging itself becomes part of the product and adds value to it. Customers are more likely to purchase a product that is beautifully packaged, and luxury tube packaging can provide just that.

2. Protects Products:

Not only does luxury tube packaging look good, but it also protects the product inside. The packaging is designed to be sturdy and durable, which ensures the product is safe during transport and storage. This is especially important for fragile or expensive products that require extra protection.

3. Creates Brand Awareness:

Luxury tube packaging can be customised to include the business's branding, logo, and other design elements. This creates brand awareness and helps customers remember the product and the company. Additionally, a well-designed tube packaging can be a marketing tool in itself as customers are likely to share pictures of the packaging on social media.

4. Differentiates from Competitors:

In a market where customers have numerous options, businesses need to differentiate themselves from their competitors. Luxury tube packaging is an excellent way to do this, as it creates a sense of exclusivity and premium quality. Customers are more likely to choose a product that stands out from the rest, and luxury tube packaging can help achieve that.

5. Increases Perceived Value:

Luxury tube packaging is associated with high-end products, and customers perceive products packaged in luxury tubes as more valuable. This increases the product's perceived value and can result in a higher price point. Customers are willing to pay more for products that they perceive as luxurious and of high quality.

 

In conclusion, investing in luxury tube packaging is a wise decision for businesses that want to make a lasting impression on their customers. Not only does it enhance the product presentation, but it also protects the product, creates brand awareness, differentiates from competitors and increases the perceived value of the product. By using luxury tube packaging, businesses can elevate their products and create a memorable experience for their customers.

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