Client Overview:
KALLA is a leading provider of supplements dedicated to promoting a healthy gut and overall well-being. With a commitment to quality and innovation, KALLA strives to deliver premium products that support digestive health and enhance the overall vitality of its customers.
The Challenge:
KALLA came to us needing various types of packaging, including printed tubes, sturdy boxes, and mailing boxes. Each packaging type needed to reflect the brand's commitment to excellence, ensuring both functional integrity and aesthetic appeal.
To meet KALLA's specifications for printed tube packaging, we crafted custom-branded butted tubes with rolled ends, ensuring a sleek and professional appearance. These tubes were constructed from food-grade material with a grease-proof lining and metal cap, guaranteeing the safety and integrity of the supplements. Utilising 150gsm white kraft paper, we implemented PANTONE printing with soybean ink for vibrant and eco-friendly branding.
Each tube was tailored to accommodate different dimensions, with internal measurements varying for each product. The inner tubes were carefully crafted with rolled edges, blending practicality with a pleasing look.
REF: 16663
Internal dims: H45mm x D48mm
External sizing: H50mm x D56mm
REF: 16925
Internal dims: H120mm x D90mm
External dims: H140mm x D99mm
REF: 16663
Internal dims: H45mm x D48mm
External sizing: H50mm x D56mm
REF: 15736
Internal dims: H130mm x D48mm
External dims: H150mm x D56mm
REF: 15736
Internal dims: H130mm x D48mm
External dims: H150mm x D56mm
REF: 16663
Internal dims: H45mm x D48mm
External sizing: H50mm x D56mm
For KALLA's rigid board boxes, we opted for TAKEO Satogami 90-gram paper, renowned for its premium quality and durability. The slipcase and tray design ensured ease of access while maintaining structural integrity. With internal tray dimensions of W78mm x L188mm x D38mm, the boxes were constructed from 2mm board, providing robust protection for the supplements.
A silk pull ribbon in white facilitated effortless handling, while the fitment featured a debossed logo, seamlessly integrated with the paper covering. The use of MIND & MOOD paper in grayish violet, RELIEF paper in light green, and IMMUNE HEALTH paper in rust contributed to a visually striking and cohesive packaging solution.
To fulfill KALLA's requirements for branded mailing boxes, we utilised E-fluted corrugated kraft cardboard, ensuring both strength and eco-friendliness. The external dimensions of 290mm x 200mm x 65mm provided ample space for the supplements while maintaining compactness for efficient shipping. A tear-off strip facilitated easy opening for recipients, enhancing user experience. The boxes were printed with a single color both inside and outside, reinforcing the brand identity. Additionally, a removable cardboard fitment ensured secure transit, while flat packing minimised storage space and shipping costs.
Outcome:
By delivering tailored packaging solutions that encompassed printed tube packaging, rigid board boxes, and mailing boxes, we empowered KALLA to enhance brand visibility, ensure product safety, and streamline shipping logistics. The cohesive branding and attention to detail showcased KALLA's commitment to excellence, reinforcing its position as a trusted provider of premium supplements for digestive health and overall well-being.
When we were assined to create luxury tubes for Disney's 50th anniversary, Magellan excelled in the challenge. The final packaging went beyond what was anticipated, brilliantly embodying the wonder of Disney. The result thrilled both Magellan and Disney, as the packaging vividly brought the Disney magic to life in an extraordinary manner.
In this blog, you'll discover the beautfiul features of the Walt Disney Butted Tubes and find inspiration for your own business. Case Study Here!
Large Branding Area - Disney chose to print on both the lid and the body of the tube, providing a more extensive area for branding to capture their audience's attention effectively. This approach was ideal as the tube embodied a significant milestone for them.
Captivating Aesthetic - These tubes were fully printed using CMYK print to achieve a wide range of colors, and a matte lamination finish was applied for a sleek and non-reflective surface. Additionally, the Disney logo on these tubes had been highlighted using metallic ink, giving it a distinct shimmering effect.
Dimensions - Featuring an internal diameter of 80mm and a height of 280mm, these luxury butted tubes were ideal size for the contents, ensuring their protection while presenting them elegantly.
Luxury Elements - During the design phase, Disney aimed to include two distinct designs on each side of the tube. This luxurious strategy enables Disney to convey two separate visual narratives.
Protection - These tubes were designed to fit the contents of Disney's 50th-anniversary merchandise, which includes a delicate glass bottle with twinkling lights. The dimensions of the tubes have been specifically tailored to house these items, thereby providing optimal protection.
Inspired to adopt butted tube packaging into your marketing strategy? Contact us today on + 44 (0)1276 450220 or sales@magellanworld.com
