Luxury Tube Packaging

KALLA Printed Tubes

Client Overview:
KALLA is a leading provider of supplements dedicated to promoting a healthy gut and overall well-being. With a commitment to quality and innovation, KALLA strives to deliver premium products that support digestive health and enhance the overall vitality of its customers.

The Challenge:
KALLA came to us needing various types of packaging, including printed tubes, sturdy boxes, and mailing boxes. Each packaging type needed to reflect the brand's commitment to excellence, ensuring both functional integrity and aesthetic appeal.

KALLA Printed Tubes

Printed Butted Tubes

To meet KALLA's specifications for printed tube packaging, we crafted custom-branded butted tubes with rolled ends, ensuring a sleek and professional appearance. These tubes were constructed from food-grade material with a grease-proof lining and metal cap, guaranteeing the safety and integrity of the supplements. Utilising 150gsm white kraft paper, we implemented PANTONE printing with soybean ink for vibrant and eco-friendly branding.

Each tube was tailored to accommodate different dimensions, with internal measurements varying for each product. The inner tubes were carefully crafted with rolled edges, blending practicality with a pleasing look.

Printed Rigid Board Boxes

For KALLA's rigid board boxes, we opted for TAKEO Satogami 90-gram paper, renowned for its premium quality and durability. The slipcase and tray design ensured ease of access while maintaining structural integrity. With internal tray dimensions of W78mm x L188mm x D38mm, the boxes were constructed from 2mm board, providing robust protection for the supplements.

A silk pull ribbon in white facilitated effortless handling, while the fitment featured a debossed logo, seamlessly integrated with the paper covering. The use of MIND & MOOD paper in grayish violet, RELIEF paper in light green, and IMMUNE HEALTH paper in rust contributed to a visually striking and cohesive packaging solution.

PRINTED RIGID BOARD BOXES

Mailing Boxes

To fulfill KALLA's requirements for branded mailing boxes, we utilised E-fluted corrugated kraft cardboard, ensuring both strength and eco-friendliness. The external dimensions of 290mm x 200mm x 65mm provided ample space for the supplements while maintaining compactness for efficient shipping. A tear-off strip facilitated easy opening for recipients, enhancing user experience. The boxes were printed with a single color both inside and outside, reinforcing the brand identity. Additionally, a removable cardboard fitment ensured secure transit, while flat packing minimised storage space and shipping costs.

Outcome:
By delivering tailored packaging solutions that encompassed printed tube packaging, rigid board boxes, and mailing boxes, we empowered KALLA to enhance brand visibility, ensure product safety, and streamline shipping logistics. The cohesive branding and attention to detail showcased KALLA's commitment to excellence, reinforcing its position as a trusted provider of premium supplements for digestive health and overall well-being.

Other Case Studies

Legology

Legology and Magellan produced small and large custom tubes for Legology's new Christmas range.

RNLI Lifeboats

Custom donation tubes from us, reinforced with durable white cardboard, a coin slot, protective foam for items like t-shirts and keyrings, aligning with RNLI's environmental goals through reuse for charity donations.

Speaker Hoyle's

Custom tubes for their bottles, ensuring protection and brand consistency, with careful design and printing techniques adding elegance.

4th January 2024« All News Items

Essential Guide to Tube Branding Options

Introduction

Tube packaging is increasingly favored for its protective qualities and enhanced user experience, making the importance of branding options more significant than ever. These options provide an opportunity to tailor packaging in a way that resonates with your brand's image. Delve into the advantages of each option below to understand how they can contribute to your brand's impact and appeal.

Full CMYK Print:
- High-Quality Visuals: Allows for photo-quality prints and vibrant, full-colour designs that can capture intricate details.
- Versatility in Design: Suitable for a wide range of designs, from simple logos to complex graphics.
- Brand Recognition: Helps in creating eye-catching packaging that stands out on shelves.
Printed Inner Spigot:
- Surprise Element: Provides an unexpected visual treat when the tube is opened, enhancing the unboxing experience.
- Additional Branding Space: Utilizes the inner space for branding or conveying messages.
- Protection: Can offer additional layer of protection to the product inside.
Foil Stamping:
- Premium Look: Gives a luxurious and high-end feel to the packaging.
- Distinct Texture: Adds a tactile element that can make the packaging more engaging.
- Light Reflectivity: Catches light and draws attention, enhancing shelf appeal.
Spot UV:
- Visual Contrast: Creates a striking contrast between matte and glossy finishes.
- Highlighting Key Elements: Useful for emphasizing specific parts of the design, like logos or text.
- Durability: Offers a degree of protection to the printed areas against scratches and wear.
Matt Lamination:
- Sophisticated Finish: Provides a soft, elegant, and modern look.
- Fingerprint Resistance: Reduces smudges and fingerprints, maintaining a clean appearance.
- Texture: Offers a unique tactile experience that can differentiate a product.
Lid Decoration:
- Enhanced Aesthetics: Adds an additional design element, making the packaging more visually appealing.
- Branding Opportunity: Can be used for logo placement or additional messaging.
- Customization: Allows for creative expression and can be tailored to specific themes or promotions.
Metal Caps:
- Durable and Robust: Offers increased protection for the product.
- High-End Appeal: Conveys a sense of quality and luxury.
- Reusable: Encourages reuse, potentially aligning with eco-friendly values.
Kraft Paper:
- Eco-Friendly: Usually recyclable and biodegradable, appealing to environmentally conscious consumers.
- Natural and Organic Look: Conveys a message of simplicity and sustainability.
- Cost-Effective: Often a more affordable packaging option.

Each of these branding options can be used individually or in combination to create a unique packaging solution that aligns with you brand’s identity and marketing goals. The choice depends on the product, target audience and the message you wishes to convey.