Client Overview:
KALLA is a leading provider of supplements dedicated to promoting a healthy gut and overall well-being. With a commitment to quality and innovation, KALLA strives to deliver premium products that support digestive health and enhance the overall vitality of its customers.
The Challenge:
KALLA came to us needing various types of packaging, including printed tubes, sturdy boxes, and mailing boxes. Each packaging type needed to reflect the brand's commitment to excellence, ensuring both functional integrity and aesthetic appeal.
To meet KALLA's specifications for printed tube packaging, we crafted custom-branded butted tubes with rolled ends, ensuring a sleek and professional appearance. These tubes were constructed from food-grade material with a grease-proof lining and metal cap, guaranteeing the safety and integrity of the supplements. Utilising 150gsm white kraft paper, we implemented PANTONE printing with soybean ink for vibrant and eco-friendly branding.
Each tube was tailored to accommodate different dimensions, with internal measurements varying for each product. The inner tubes were carefully crafted with rolled edges, blending practicality with a pleasing look.
REF: 16663
Internal dims: H45mm x D48mm
External sizing: H50mm x D56mm
REF: 16925
Internal dims: H120mm x D90mm
External dims: H140mm x D99mm
REF: 16663
Internal dims: H45mm x D48mm
External sizing: H50mm x D56mm
REF: 15736
Internal dims: H130mm x D48mm
External dims: H150mm x D56mm
REF: 15736
Internal dims: H130mm x D48mm
External dims: H150mm x D56mm
REF: 16663
Internal dims: H45mm x D48mm
External sizing: H50mm x D56mm
For KALLA's rigid board boxes, we opted for TAKEO Satogami 90-gram paper, renowned for its premium quality and durability. The slipcase and tray design ensured ease of access while maintaining structural integrity. With internal tray dimensions of W78mm x L188mm x D38mm, the boxes were constructed from 2mm board, providing robust protection for the supplements.
A silk pull ribbon in white facilitated effortless handling, while the fitment featured a debossed logo, seamlessly integrated with the paper covering. The use of MIND & MOOD paper in grayish violet, RELIEF paper in light green, and IMMUNE HEALTH paper in rust contributed to a visually striking and cohesive packaging solution.
To fulfill KALLA's requirements for branded mailing boxes, we utilised E-fluted corrugated kraft cardboard, ensuring both strength and eco-friendliness. The external dimensions of 290mm x 200mm x 65mm provided ample space for the supplements while maintaining compactness for efficient shipping. A tear-off strip facilitated easy opening for recipients, enhancing user experience. The boxes were printed with a single color both inside and outside, reinforcing the brand identity. Additionally, a removable cardboard fitment ensured secure transit, while flat packing minimised storage space and shipping costs.
Outcome:
By delivering tailored packaging solutions that encompassed printed tube packaging, rigid board boxes, and mailing boxes, we empowered KALLA to enhance brand visibility, ensure product safety, and streamline shipping logistics. The cohesive branding and attention to detail showcased KALLA's commitment to excellence, reinforcing its position as a trusted provider of premium supplements for digestive health and overall well-being.
Butted tubes have emerged as a favored choice in tube packaging, primarily because of their versatility in customization to align perfectly with your business and product needs. Let's explore some of the advantages that opting for butted tubes can bring to your business.
1. Strength and Durability: Butted tubes are designed to be strong and sturdy, providing excellent protection for the contents inside. They are less likely to bend, crush, or break compared to other types of packaging materials.
2. Lightweight: Despite their strength, butted tubes are lightweight, which can help reduce shipping costs. Lighter packaging materials mean lower shipping fees, making them cost-effective for your business.
3. Customizable: Butted tubes can be easily customized to fit the specific dimensions of the product being packaged. This reduces the amount of excess material used, minimizing waste and further lowering costs.
4. Brand Image: Using high-quality, customized butted tube packaging can enhance your company's brand image by showing a commitment to quality and protecting the customer's investment.
5. Professional Presentation: Butted tubes offer a clean and professional presentation for items like posters and documents, ensuring they arrive in pristine condition.
6. Environmentally Friendly: Many butted tube packaging materials are made from recyclable or biodegradable materials. This makes them an eco-friendly choice, aligning with sustainability goals and reducing environmental impact.
7. Differentiation: In competitive markets, unique and high-quality packaging can help products stand out. Butted tube packaging can be a differentiating factor, attracting customers and setting products apart from competitors.
Conclusion:
Introducing your latest products in butted tube packaging offers numerous advantages for your business. More than just functional, it instills a sense of anticipation in recipients. When you tailor the tube's design to your brand, it injects a touch of luxury into your products and strategically boosts brand awareness.
