Client Overview:
KALLA is a leading provider of supplements dedicated to promoting a healthy gut and overall well-being. With a commitment to quality and innovation, KALLA strives to deliver premium products that support digestive health and enhance the overall vitality of its customers.
The Challenge:
KALLA came to us needing various types of packaging, including printed tubes, sturdy boxes, and mailing boxes. Each packaging type needed to reflect the brand's commitment to excellence, ensuring both functional integrity and aesthetic appeal.
To meet KALLA's specifications for printed tube packaging, we crafted custom-branded butted tubes with rolled ends, ensuring a sleek and professional appearance. These tubes were constructed from food-grade material with a grease-proof lining and metal cap, guaranteeing the safety and integrity of the supplements. Utilising 150gsm white kraft paper, we implemented PANTONE printing with soybean ink for vibrant and eco-friendly branding.
Each tube was tailored to accommodate different dimensions, with internal measurements varying for each product. The inner tubes were carefully crafted with rolled edges, blending practicality with a pleasing look.
REF: 16663
Internal dims: H45mm x D48mm
External sizing: H50mm x D56mm
REF: 16925
Internal dims: H120mm x D90mm
External dims: H140mm x D99mm
REF: 16663
Internal dims: H45mm x D48mm
External sizing: H50mm x D56mm
REF: 15736
Internal dims: H130mm x D48mm
External dims: H150mm x D56mm
REF: 15736
Internal dims: H130mm x D48mm
External dims: H150mm x D56mm
REF: 16663
Internal dims: H45mm x D48mm
External sizing: H50mm x D56mm
For KALLA's rigid board boxes, we opted for TAKEO Satogami 90-gram paper, renowned for its premium quality and durability. The slipcase and tray design ensured ease of access while maintaining structural integrity. With internal tray dimensions of W78mm x L188mm x D38mm, the boxes were constructed from 2mm board, providing robust protection for the supplements.
A silk pull ribbon in white facilitated effortless handling, while the fitment featured a debossed logo, seamlessly integrated with the paper covering. The use of MIND & MOOD paper in grayish violet, RELIEF paper in light green, and IMMUNE HEALTH paper in rust contributed to a visually striking and cohesive packaging solution.
To fulfill KALLA's requirements for branded mailing boxes, we utilised E-fluted corrugated kraft cardboard, ensuring both strength and eco-friendliness. The external dimensions of 290mm x 200mm x 65mm provided ample space for the supplements while maintaining compactness for efficient shipping. A tear-off strip facilitated easy opening for recipients, enhancing user experience. The boxes were printed with a single color both inside and outside, reinforcing the brand identity. Additionally, a removable cardboard fitment ensured secure transit, while flat packing minimised storage space and shipping costs.
Outcome:
By delivering tailored packaging solutions that encompassed printed tube packaging, rigid board boxes, and mailing boxes, we empowered KALLA to enhance brand visibility, ensure product safety, and streamline shipping logistics. The cohesive branding and attention to detail showcased KALLA's commitment to excellence, reinforcing its position as a trusted provider of premium supplements for digestive health and overall well-being.
In today's competitive marketplace, businesses need to make a lasting impression on their customers. One way to do this is by investing in luxury tube packaging. Not only does this type of packaging protect and preserve products, but it also adds value and enhances the overall customer experience. In this blog, we will discuss the reasons why a business should consider using luxury tube packaging.
1. Enhances Product Presentation:
Luxury tube packaging is an excellent way to showcase the product's uniqueness and luxury status. The packaging itself becomes part of the product and adds value to it. Customers are more likely to purchase a product that is beautifully packaged, and luxury tube packaging can provide just that.
2. Protects Products:
Not only does luxury tube packaging look good, but it also protects the product inside. The packaging is designed to be sturdy and durable, which ensures the product is safe during transport and storage. This is especially important for fragile or expensive products that require extra protection.
3. Creates Brand Awareness:
Luxury tube packaging can be customised to include the business's branding, logo, and other design elements. This creates brand awareness and helps customers remember the product and the company. Additionally, a well-designed tube packaging can be a marketing tool in itself as customers are likely to share pictures of the packaging on social media.
4. Differentiates from Competitors:
In a market where customers have numerous options, businesses need to differentiate themselves from their competitors. Luxury tube packaging is an excellent way to do this, as it creates a sense of exclusivity and premium quality. Customers are more likely to choose a product that stands out from the rest, and luxury tube packaging can help achieve that.
5. Increases Perceived Value:
Luxury tube packaging is associated with high-end products, and customers perceive products packaged in luxury tubes as more valuable. This increases the product's perceived value and can result in a higher price point. Customers are willing to pay more for products that they perceive as luxurious and of high quality.
In conclusion, investing in luxury tube packaging is a wise decision for businesses that want to make a lasting impression on their customers. Not only does it enhance the product presentation, but it also protects the product, creates brand awareness, differentiates from competitors and increases the perceived value of the product. By using luxury tube packaging, businesses can elevate their products and create a memorable experience for their customers.
