Luxury Tube Packaging

Gordon Watkins

Gordon Watkins is known for offering straightforward yet powerful health products, available at both wholesale and retail prices through his website and Amazon store.

With the introduction of his new Sea Moss health capsules, Gordon sought small, food-grade safe tubes to house the capsules. Given the widespread distribution of these products across various locations, it was crucial for the tubes to not only meet safety standards but also make a memorable impression and effectively promote the brand.

Gordon Watkins Food-Grade Tubes

Branded Food Safe Tube

These custom food tubes are carefully crafted with three important parts: a metal lid for sealing, an aluminum foil for extra protection, and an extra lid inside to keep the contents fresh. With internal dimensions of 100mm in height and 58mm in diameter, these tubes provide plenty of space for Sea Moss health capsules while maintaining a compact size.

Externally, they measure 110mm in height and 66mm in diameter, offering a sleek and professional look that complements Gordon Watkins' brand. These printed cardboard tubes not only meet packaging needs but also enhance the brand's reputation for quality and attention to detail.

Customisation

After the success of his initial order, Gordon decided to place a repeat order, this time opting for a second design to promote the two new health capsules he was adding to his product lineup. Like before, both designs were featured on the same luxurious tube packaging, with each design tailored to match the specific type of product it would contain. With a total of 1000 units produced for each design, Gordon ensured that he had ample packaging to meet the demand for his expanding product range.

For both designs, full-colour CMYK custom printing was utilised, giving the packaging a vibrant and eye-catching look. To further enhance the appeal, a matt laminated finish was applied, creating a sleek and sophisticated appearance. Whether you're in need of packaging for health products like Gordon or have other packaging requirements, don't hesitate to reach out to us today to discuss your needs and find the perfect solution.

Customisation

Other Case Studies

RNLI Lifeboats

Custom donation tubes from us, reinforced with durable white cardboard, a coin slot, protective foam for items like t-shirts and keyrings, aligning with RNLI's environmental goals through reuse for charity donations.

Speaker Hoyle's

Custom tubes for their bottles, ensuring protection and brand consistency, with careful design and printing techniques adding elegance.

Golf & Co

The initial batch included 865 units each of Orange Blossom, Fig, and Iris & Bergamot scents, featuring embossed/debossed silver aluminum covers with a one-colour logo.

9th May 2023« All News Items

Boosting Your Product's Appeal: Harnessing the Power of Butted Tube Packaging for Effective Marketing

Introduction: In today's competitive market, effective packaging plays a vital role in attracting and engaging consumers. Among the innovative packaging solutions available, butted tube packaging has emerged as a powerful tool for product marketing. Its unique design, functionality, and customization options offer businesses an opportunity to showcase their products in a visually appealing and impactful manner. In this blog, we will explore how butted tube packaging can be effectively utilized to market your product and captivate the attention of your target audience.

1. Emphasize Visual Appeal: One of the primary advantages of butted tube packaging is its ability to showcase your product's visual elements effectively. By utilizing clear or transparent materials, you can offer customers a sneak peek into your product, instantly piquing their curiosity. Highlighting vibrant colors, intricate designs, or unique textures can create a strong visual impact, making your product stand out on the shelves and capturing consumers' attention.

2. Tell Your Brand's Story: Packaging is an excellent opportunity to convey your brand's story and values. With butted tube packaging, you have a larger canvas to communicate your brand message effectively. Utilize the tube's surface to print engaging narratives, taglines, or brand-related imagery that reflects your company's ethos. By incorporating a compelling story, you can establish an emotional connection with your target audience and differentiate your product from competitors.

3. Enhance Product Information: Butted tube packaging offers ample space for including essential product information. Utilize this space to provide concise and compelling details about your product's features, benefits, and usage instructions. Be sure to highlight the key selling points that make your product unique and better than alternatives in the market. By presenting clear and concise information, you empower consumers to make informed purchase decisions, instilling confidence in your brand.

4. Engage with Interactive Elements: Make your packaging interactive to enhance consumer engagement. Butted tube packaging can be designed with perforations, pull-out tabs, or hidden compartments that encourage customers to explore and interact with the packaging. Adding QR codes, augmented reality (AR) elements, or unique games can further enhance the interactive experience, allowing consumers to connect with your brand beyond the initial purchase.

5. Prioritize Sustainability: In today's eco-conscious world, sustainable packaging practices are essential for responsible brand positioning. Butted tube packaging can be manufactured using recyclable or biodegradable materials, minimizing environmental impact. Emphasize your commitment to sustainability by including eco-friendly certifications or symbols on your packaging. By aligning your brand with environmental consciousness, you appeal to socially responsible consumers and differentiate yourself from less eco-friendly competitors.

6. Utilize Customization: Butted tube packaging offers endless customization possibilities. Tailor your packaging to align with specific campaigns, seasons, or promotional events. Implementing limited edition designs, personalized messages, or co-branding opportunities can create a sense of exclusivity and urgency among consumers, driving sales and fostering brand loyalty. Personalization can also be achieved through unique shapes, sizes, or finishes, making your product instantly recognizable.

Conclusion: Butted tube packaging provides a powerful platform to effectively market your product. By prioritizing visual appeal, storytelling, product information, interactivity, sustainability, and customization, you can create a packaging solution that resonates with your target audience and elevates your brand's image. Remember, packaging is more than just a protective casing; it's a valuable marketing tool that can help you make a lasting impression on consumers and increase your product's desirability in the competitive marketplace. Embrace the potential of butted tube packaging, and watch your product soar to new heights of success.