Other Case Studies
Coral Eyewear
Coral Eyewear wanted eco-friendly packaging, so we made recyclable tubes from brown Kraft paper to reflect their commitment to sustainability.
Golf and Co sought to elevate their packaging to match the quality of their products. They commissioned custom-branded single tubes with metal end caps to enhance their presentation and brand recognition.
The first batch of tubes, measuring H330mm x D120mm, featured an embossed/debossed silver aluminum cover with a one-colour logo. This batch, comprising 865 units each of Orange Blossom, Fig, and Iris & Bergamot scents, exuded sophistication and reinforced Golf & Co's commitment to exquisite craftsmanship.
In a subsequent order, Golf & Co opted for a variation in size and scent selection. The tubes, measuring H260mm x D100mm, maintained the same elegant design with a one-colour logo and embossed aluminum cover.
This batch, consisting of 500 units each of Fig, Iris & Bergamot, and Orange Blossom, continued the brand's tradition of excellence in packaging while offering a slightly different aesthetic and scent profile to their customers.
Continuing their collaboration with the packaging supplier, Golf & Co diversified their offerings with two more batches of custom-branded single tubes. The third batch, featuring dimensions of H400mm x D100mm, comprised 300 units each of Roses, Lime & Basil, and Wood & Smoke scents.
Meanwhile, the fourth batch, with dimensions of H350mm x D80mm, included 500 units each of Roses, Wood & Smoke, and Lime & Basil scents. These custom tubes not only provided practical storage for the candles but also served as a canvas for Golf & Co's branding efforts, ensuring their products stood out in the competitive luxury market.
In today's competitive marketplace, businesses need to make a lasting impression on their customers. One way to do this is by investing in luxury tube packaging. Not only does this type of packaging protect and preserve products, but it also adds value and enhances the overall customer experience. In this blog, we will discuss the reasons why a business should consider using luxury tube packaging.
1. Enhances Product Presentation:
Luxury tube packaging is an excellent way to showcase the product's uniqueness and luxury status. The packaging itself becomes part of the product and adds value to it. Customers are more likely to purchase a product that is beautifully packaged, and luxury tube packaging can provide just that.
2. Protects Products:
Not only does luxury tube packaging look good, but it also protects the product inside. The packaging is designed to be sturdy and durable, which ensures the product is safe during transport and storage. This is especially important for fragile or expensive products that require extra protection.
3. Creates Brand Awareness:
Luxury tube packaging can be customised to include the business's branding, logo, and other design elements. This creates brand awareness and helps customers remember the product and the company. Additionally, a well-designed tube packaging can be a marketing tool in itself as customers are likely to share pictures of the packaging on social media.
4. Differentiates from Competitors:
In a market where customers have numerous options, businesses need to differentiate themselves from their competitors. Luxury tube packaging is an excellent way to do this, as it creates a sense of exclusivity and premium quality. Customers are more likely to choose a product that stands out from the rest, and luxury tube packaging can help achieve that.
5. Increases Perceived Value:
Luxury tube packaging is associated with high-end products, and customers perceive products packaged in luxury tubes as more valuable. This increases the product's perceived value and can result in a higher price point. Customers are willing to pay more for products that they perceive as luxurious and of high quality.
In conclusion, investing in luxury tube packaging is a wise decision for businesses that want to make a lasting impression on their customers. Not only does it enhance the product presentation, but it also protects the product, creates brand awareness, differentiates from competitors and increases the perceived value of the product. By using luxury tube packaging, businesses can elevate their products and create a memorable experience for their customers.