Established in 2015 by Jon and Rosie Winter, EDEN Treats is a small business known for offering top-quality liqueurs and hampers that cater to vegan, dairy-free, and gluten-free diets. Through close collaboration with artisan food producers, Jon and Rosie ensure that their customers receive the finest foods and ingredients.
In addition to their exceptional products, EDEN Treats has earned acclaim as award winners for their hampers, a testament to their commitment to excellence. Their recognition includes a feature in GLAMOUR Magazine's Top 50 Luxury Hampers, further solidifying their reputation in the industry. We were thrilled to partner with EDEN Treats to create bespoke printed tube packaging for their newest hampers, reflecting their dedication to quality and luxury.
EDEN Treats approached us seeking branded tubes for their plant-based EDEN Gin Liqueurs, aiming to create occasion gift packaging with a luxurious feel consistent with their products. Our primary objective was to meticulously consider every aspect, from the choice of materials to the smallest details, to achieve a glistening finish that aligned with their logo.
We were tasked with creating four distinct tube designs to offer customers a choice when pairing their Liqueur. Additionally, the designs were crafted to complement each other when displayed together. To fulfill EDEN Treats' commitment to sustainability, we opted for cardboard cylinder packaging made from recyclable materials. Our decision to create eco-friendly butted tubes with rolled ends not only enhanced aesthetics but also prevented paper peeling, ensuring a polished presentation.
We produced four distinct designs on tubes of the same dimensions: 200mm in height and 81mm in diameter externally, with internal dimensions of 190mm in height and 76mm in diameter. These designs, featuring messages such as "Happy Birthday," "Thank You," "With Love," and "Merry Christmas," were executed using CMYK printing. Each printed tube was embellished with gold foil stamping to match the brand's logo, and finished with matt lamination, imparting a luxurious and unique feel to the custom print.
The outcome was met with satisfaction from all parties involved. The cardboard tube packaging housed their finest plant-based liqueurs, which were available for individual sale or included within their exquisite hampers. Not only did the EDEN paper tube packaging allow for a personalised appearance, but it also provided an additional layer of security for the products, ensuring they arrived in pristine condition to delighted customers.
When we were assined to create luxury tubes for Disney's 50th anniversary, Magellan excelled in the challenge. The final packaging went beyond what was anticipated, brilliantly embodying the wonder of Disney. The result thrilled both Magellan and Disney, as the packaging vividly brought the Disney magic to life in an extraordinary manner.
In this blog, you'll discover the beautfiul features of the Walt Disney Butted Tubes and find inspiration for your own business. Case Study Here!
Large Branding Area - Disney chose to print on both the lid and the body of the tube, providing a more extensive area for branding to capture their audience's attention effectively. This approach was ideal as the tube embodied a significant milestone for them.
Captivating Aesthetic - These tubes were fully printed using CMYK print to achieve a wide range of colors, and a matte lamination finish was applied for a sleek and non-reflective surface. Additionally, the Disney logo on these tubes had been highlighted using metallic ink, giving it a distinct shimmering effect.
Dimensions - Featuring an internal diameter of 80mm and a height of 280mm, these luxury butted tubes were ideal size for the contents, ensuring their protection while presenting them elegantly.
Luxury Elements - During the design phase, Disney aimed to include two distinct designs on each side of the tube. This luxurious strategy enables Disney to convey two separate visual narratives.
Protection - These tubes were designed to fit the contents of Disney's 50th-anniversary merchandise, which includes a delicate glass bottle with twinkling lights. The dimensions of the tubes have been specifically tailored to house these items, thereby providing optimal protection.
Inspired to adopt butted tube packaging into your marketing strategy? Contact us today on + 44 (0)1276 450220 or sales@magellanworld.com
