Other Case Studies
Maison Macolat
Magellan produced 290mm x 76mm luxury branded butted tubes with gold foiling for Maison Macolat.
Established in 2015 by Jon and Rosie Winter, EDEN Treats is a small business known for offering top-quality liqueurs and hampers that cater to vegan, dairy-free, and gluten-free diets. Through close collaboration with artisan food producers, Jon and Rosie ensure that their customers receive the finest foods and ingredients.
In addition to their exceptional products, EDEN Treats has earned acclaim as award winners for their hampers, a testament to their commitment to excellence. Their recognition includes a feature in GLAMOUR Magazine's Top 50 Luxury Hampers, further solidifying their reputation in the industry. We were thrilled to partner with EDEN Treats to create bespoke printed tube packaging for their newest hampers, reflecting their dedication to quality and luxury.
EDEN Treats approached us seeking branded tubes for their plant-based EDEN Gin Liqueurs, aiming to create occasion gift packaging with a luxurious feel consistent with their products. Our primary objective was to meticulously consider every aspect, from the choice of materials to the smallest details, to achieve a glistening finish that aligned with their logo.
We were tasked with creating four distinct tube designs to offer customers a choice when pairing their Liqueur. Additionally, the designs were crafted to complement each other when displayed together. To fulfill EDEN Treats' commitment to sustainability, we opted for cardboard cylinder packaging made from recyclable materials. Our decision to create eco-friendly butted tubes with rolled ends not only enhanced aesthetics but also prevented paper peeling, ensuring a polished presentation.
We produced four distinct designs on tubes of the same dimensions: 200mm in height and 81mm in diameter externally, with internal dimensions of 190mm in height and 76mm in diameter. These designs, featuring messages such as "Happy Birthday," "Thank You," "With Love," and "Merry Christmas," were executed using CMYK printing. Each printed tube was embellished with gold foil stamping to match the brand's logo, and finished with matt lamination, imparting a luxurious and unique feel to the custom print.
The outcome was met with satisfaction from all parties involved. The cardboard tube packaging housed their finest plant-based liqueurs, which were available for individual sale or included within their exquisite hampers. Not only did the EDEN paper tube packaging allow for a personalised appearance, but it also provided an additional layer of security for the products, ensuring they arrived in pristine condition to delighted customers.
Butted tubes have emerged as a favored choice in tube packaging, primarily because of their versatility in customization to align perfectly with your business and product needs. Let's explore some of the advantages that opting for butted tubes can bring to your business.
1. Strength and Durability: Butted tubes are designed to be strong and sturdy, providing excellent protection for the contents inside. They are less likely to bend, crush, or break compared to other types of packaging materials.
2. Lightweight: Despite their strength, butted tubes are lightweight, which can help reduce shipping costs. Lighter packaging materials mean lower shipping fees, making them cost-effective for your business.
3. Customizable: Butted tubes can be easily customized to fit the specific dimensions of the product being packaged. This reduces the amount of excess material used, minimizing waste and further lowering costs.
4. Brand Image: Using high-quality, customized butted tube packaging can enhance your company's brand image by showing a commitment to quality and protecting the customer's investment.
5. Professional Presentation: Butted tubes offer a clean and professional presentation for items like posters and documents, ensuring they arrive in pristine condition.
6. Environmentally Friendly: Many butted tube packaging materials are made from recyclable or biodegradable materials. This makes them an eco-friendly choice, aligning with sustainability goals and reducing environmental impact.
7. Differentiation: In competitive markets, unique and high-quality packaging can help products stand out. Butted tube packaging can be a differentiating factor, attracting customers and setting products apart from competitors.
Conclusion:
Introducing your latest products in butted tube packaging offers numerous advantages for your business. More than just functional, it instills a sense of anticipation in recipients. When you tailor the tube's design to your brand, it injects a touch of luxury into your products and strategically boosts brand awareness.