Other Case Studies
Maison Macolat
Magellan produced 290mm x 76mm luxury branded butted tubes with gold foiling for Maison Macolat.
Established in 2015 by Jon and Rosie Winter, EDEN Treats is a small business known for offering top-quality liqueurs and hampers that cater to vegan, dairy-free, and gluten-free diets. Through close collaboration with artisan food producers, Jon and Rosie ensure that their customers receive the finest foods and ingredients.
In addition to their exceptional products, EDEN Treats has earned acclaim as award winners for their hampers, a testament to their commitment to excellence. Their recognition includes a feature in GLAMOUR Magazine's Top 50 Luxury Hampers, further solidifying their reputation in the industry. We were thrilled to partner with EDEN Treats to create bespoke printed tube packaging for their newest hampers, reflecting their dedication to quality and luxury.
EDEN Treats approached us seeking branded tubes for their plant-based EDEN Gin Liqueurs, aiming to create occasion gift packaging with a luxurious feel consistent with their products. Our primary objective was to meticulously consider every aspect, from the choice of materials to the smallest details, to achieve a glistening finish that aligned with their logo.
We were tasked with creating four distinct tube designs to offer customers a choice when pairing their Liqueur. Additionally, the designs were crafted to complement each other when displayed together. To fulfill EDEN Treats' commitment to sustainability, we opted for cardboard cylinder packaging made from recyclable materials. Our decision to create eco-friendly butted tubes with rolled ends not only enhanced aesthetics but also prevented paper peeling, ensuring a polished presentation.
We produced four distinct designs on tubes of the same dimensions: 200mm in height and 81mm in diameter externally, with internal dimensions of 190mm in height and 76mm in diameter. These designs, featuring messages such as "Happy Birthday," "Thank You," "With Love," and "Merry Christmas," were executed using CMYK printing. Each printed tube was embellished with gold foil stamping to match the brand's logo, and finished with matt lamination, imparting a luxurious and unique feel to the custom print.
The outcome was met with satisfaction from all parties involved. The cardboard tube packaging housed their finest plant-based liqueurs, which were available for individual sale or included within their exquisite hampers. Not only did the EDEN paper tube packaging allow for a personalised appearance, but it also provided an additional layer of security for the products, ensuring they arrived in pristine condition to delighted customers.
In today's highly competitive business world, companies are constantly looking for ways to stand out from the crowd and make a lasting impression on their customers. One way to do this is through luxury packaging, and in particular, luxury tube packaging.
What is Luxury Tube Packaging?
Luxury tube packaging is a type of packaging that is designed to be both aesthetically pleasing and functional. It typically consists of a cylindrical tube made from high-quality materials such as cardboard, metal, or plastic, with a custom-designed label or printing that reflects the brand's image and values.
The tube can be used to package a wide range of products, including cosmetics, skincare, food, beverages, and even electronics. It is often used to package premium or high-end products, as the luxurious packaging helps to enhance the perceived value of the product inside.
Why Choose Luxury Tube Packaging?
There are several reasons why a business might choose luxury tube packaging for their products:
Enhance Brand Image: Luxury tube packaging can help to create a premium image for your brand, which can help to differentiate it from competitors and attract customers who are looking for high-end products.
Increase Perceived Value: Packaging can have a significant impact on how customers perceive the value of a product. Luxury tube packaging can help to increase the perceived value of your products and justify a higher price point.
Protect Products: Luxury tube packaging is not only aesthetically pleasing but also functional. It can help to protect your products from damage during transportation and storage, ensuring that they arrive at their destination in perfect condition.
Sustainable Packaging: Many businesses are now looking for ways to reduce their environmental impact, and luxury tube packaging can be a sustainable option. It is often made from recyclable materials and can be reused or repurposed by customers.
Conclusion Luxury tube packaging can be an effective way to elevate your brand image, increase the perceived value of your products, and protect them during transportation and storage. If you're looking for a way to differentiate your brand from competitors and create a premium image, consider using luxury tube packaging for your products.'