Coral Eyewear's primary objective is to spread awareness about environmentally-friendly solutions and offer customers luxury designs made sustainably. They use recycled materials, like reclaimed fishing nets, to craft their glasses frames.
Despite prioritising sustainability, Coral Eyewear ensures that their products maintain a stylish appearance. In collaboration with Magellan, they have worked diligently to develop packaging that is both eco-friendly and free of plastic, demonstrating their commitment to sustainability.
This custom cardboard tube is made with eco-friendly materials and is recyclable, except for the CMYK print used for branding. It proudly displays the Coral Eyewear logo on both the tube and lid, showing the brand's dedication to sustainability. Crafted from uncoated Kraft brown paper, the tube is both luxurious and environmentally friendly.
Its sturdy construction and dimensions (187mm in height, 87mm in diameter) make it suitable for various products while maintaining a sleek design. Coral Eyewear's commitment to sustainability is evident in the design, appealing to environmentally conscious consumers who value both style and eco-friendliness.
Magellan perfectly captured Coral Eyewear's vision with our high-quality, recyclable, and eco-friendly packaging. It not only reflects the essence of the brand but also showcases our dedication to sustainability. The tubes, designed to house their exceptional glasses, are proudly displayed alongside the products for customers to admire.
Working on this project with such an incredible client was truly rewarding, and seeing our packaging prominently showcased in stores was an added delight. It's a testament to the success of our collaboration and the positive impact of environmentally conscious design.
When we were assined to create luxury tubes for Disney's 50th anniversary, Magellan excelled in the challenge. The final packaging went beyond what was anticipated, brilliantly embodying the wonder of Disney. The result thrilled both Magellan and Disney, as the packaging vividly brought the Disney magic to life in an extraordinary manner.
In this blog, you'll discover the beautfiul features of the Walt Disney Butted Tubes and find inspiration for your own business. Case Study Here!
Large Branding Area - Disney chose to print on both the lid and the body of the tube, providing a more extensive area for branding to capture their audience's attention effectively. This approach was ideal as the tube embodied a significant milestone for them.
Captivating Aesthetic - These tubes were fully printed using CMYK print to achieve a wide range of colors, and a matte lamination finish was applied for a sleek and non-reflective surface. Additionally, the Disney logo on these tubes had been highlighted using metallic ink, giving it a distinct shimmering effect.
Dimensions - Featuring an internal diameter of 80mm and a height of 280mm, these luxury butted tubes were ideal size for the contents, ensuring their protection while presenting them elegantly.
Luxury Elements - During the design phase, Disney aimed to include two distinct designs on each side of the tube. This luxurious strategy enables Disney to convey two separate visual narratives.
Protection - These tubes were designed to fit the contents of Disney's 50th-anniversary merchandise, which includes a delicate glass bottle with twinkling lights. The dimensions of the tubes have been specifically tailored to house these items, thereby providing optimal protection.
Inspired to adopt butted tube packaging into your marketing strategy? Contact us today on + 44 (0)1276 450220 or sales@magellanworld.com
