Coral Eyewear's primary objective is to spread awareness about environmentally-friendly solutions and offer customers luxury designs made sustainably. They use recycled materials, like reclaimed fishing nets, to craft their glasses frames.
Despite prioritising sustainability, Coral Eyewear ensures that their products maintain a stylish appearance. In collaboration with Magellan, they have worked diligently to develop packaging that is both eco-friendly and free of plastic, demonstrating their commitment to sustainability.
This custom cardboard tube is made with eco-friendly materials and is recyclable, except for the CMYK print used for branding. It proudly displays the Coral Eyewear logo on both the tube and lid, showing the brand's dedication to sustainability. Crafted from uncoated Kraft brown paper, the tube is both luxurious and environmentally friendly.
Its sturdy construction and dimensions (187mm in height, 87mm in diameter) make it suitable for various products while maintaining a sleek design. Coral Eyewear's commitment to sustainability is evident in the design, appealing to environmentally conscious consumers who value both style and eco-friendliness.
Magellan perfectly captured Coral Eyewear's vision with our high-quality, recyclable, and eco-friendly packaging. It not only reflects the essence of the brand but also showcases our dedication to sustainability. The tubes, designed to house their exceptional glasses, are proudly displayed alongside the products for customers to admire.
Working on this project with such an incredible client was truly rewarding, and seeing our packaging prominently showcased in stores was an added delight. It's a testament to the success of our collaboration and the positive impact of environmentally conscious design.
In today's competitive marketplace, businesses need to make a lasting impression on their customers. One way to do this is by investing in luxury tube packaging. Not only does this type of packaging protect and preserve products, but it also adds value and enhances the overall customer experience. In this blog, we will discuss the reasons why a business should consider using luxury tube packaging.
1. Enhances Product Presentation:
Luxury tube packaging is an excellent way to showcase the product's uniqueness and luxury status. The packaging itself becomes part of the product and adds value to it. Customers are more likely to purchase a product that is beautifully packaged, and luxury tube packaging can provide just that.
2. Protects Products:
Not only does luxury tube packaging look good, but it also protects the product inside. The packaging is designed to be sturdy and durable, which ensures the product is safe during transport and storage. This is especially important for fragile or expensive products that require extra protection.
3. Creates Brand Awareness:
Luxury tube packaging can be customised to include the business's branding, logo, and other design elements. This creates brand awareness and helps customers remember the product and the company. Additionally, a well-designed tube packaging can be a marketing tool in itself as customers are likely to share pictures of the packaging on social media.
4. Differentiates from Competitors:
In a market where customers have numerous options, businesses need to differentiate themselves from their competitors. Luxury tube packaging is an excellent way to do this, as it creates a sense of exclusivity and premium quality. Customers are more likely to choose a product that stands out from the rest, and luxury tube packaging can help achieve that.
5. Increases Perceived Value:
Luxury tube packaging is associated with high-end products, and customers perceive products packaged in luxury tubes as more valuable. This increases the product's perceived value and can result in a higher price point. Customers are willing to pay more for products that they perceive as luxurious and of high quality.
In conclusion, investing in luxury tube packaging is a wise decision for businesses that want to make a lasting impression on their customers. Not only does it enhance the product presentation, but it also protects the product, creates brand awareness, differentiates from competitors and increases the perceived value of the product. By using luxury tube packaging, businesses can elevate their products and create a memorable experience for their customers.
